Enhancing Workforce Quality:
How a Canadian Ecommerce Platform Transformed Hiring with Knockri's Automated Assessments
The Challenge
The company struggled with ensuring they were hiring individuals with the right skills necessary to excel in support roles. The high volume of applications made it difficult for recruiters to efficiently evaluate each candidate, often resulting in bad hires and time-consuming processes. The goal was to streamline recruitment while ensuring candidates met the job’s demands, particularly in Client Support, Problem Solving, Professional Growth, Resilience, and Business Development
Client
Ecommerce Company
Time
6 Months
Number of Candidates
5800+
Results
55%
Reduced cost per screened candidate
64%
Reduced average time to fill
25%
Increased post-hire performance
The Solution
The world of ecommerce has been booming in recent years, and with the growth of online shopping, it has become increasingly important for ecommerce platforms to ensure they have the right people in place to support their merchants. Whether it’s providing top-notch customer service, managing logistics, or developing cutting-edge technology, the success of an ecommerce platform relies heavily on the capabilities of its workforce.Â
Â
One Canadian ecommerce platform recognized the importance of selecting the right people for the job and implemented a selection assessment process to ensure they were hiring individuals who could meet the demands of the job. Knockri’s AI solution was integrated into the company’s recruitment process to assess 5840 candidates over a period of 6 months.
Â
The importance of Job AnalysisÂ
Â
Before implementing any selection assessments, the ecommerce platform conducted a thorough job analysis to identify the key competencies required for each role within the organization. This involved examining the tasks and responsibilities of each role, as well as the skills required to perform those tasks effectively.Â
Â
Based on this analysis, the company developed a set of non-technical skills that were required for the role. These skills were then used to design the interviews that would be used to evaluate applicants.
Structured interviews as the Ultimate GatekeeperÂ
The selection assessment was a structured interview that focused on 5 non-technical skills identified as crucial for performance as a Support Advisor. The interview was designed to assess an applicant’s Client Support, Problem Solving, Professional Growth, Resilience, and Business Development skills. The interviews were highly structured with applicants going through the same set of questions and with all applicants being scored using the same rubric. In addition, because of the volume of people applying to work for the organization, interviews were scored using Knockri’s patent pending automated interview scoring technology, which meant that no time was spent by recruiters to both, administer and score, the interviews.Â
The interview was administered to all applicants who applied for a role within the organization. Only those who scored well on the assessments were invited to proceed to the interview stage. This allowed the company to focus their time and resources on candidates who had already demonstrated the competencies required for the job.Â
Improving the Quality of New HiresÂ
The implementation of the selection assessments had a significant impact on the company’s hiring process. By focusing on candidates who had already demonstrated the skills required for the job, the company reduced the number of bad hires and increased the quality of their workforce. This was supported by both a concurrent and predictive validation study that tracked the performance of new hires for up to 12 months post hire. Â
In addition, the assessments helped to reduce the time and resources required to hire new employees. By screening out unsuitable candidates early in the process, the company was able to streamline their recruitment efforts and reduce the overall time-to-hire. In addition, the use of automated interview meant that recruiters could spend more time doing other meaningful tasks in the hiring process.
The Impact
Knockri helped the company reduce the cost of bad hires and increase the quality of their workforce. In addition, the assessments helped to streamline the recruitment process and reduce the time-to-hire. For any ecommerce platform looking to build a strong and effective workforce, implementing a selection assessment process is a crucial step towards success.
