Networking remains a gold standard for building and nurturing long-term professional relationships with mutual benefits. Though recently we had to adjust the way we interact with other people, it is still important to stay connected and leverage new forms of networking while staying at home.
The good news is that you can continue to maintain your connections and cultivate new ones without the necessity of in-person interaction. We have prepared several suggestions about how to network while practicing some form of social distancing.
Find your ways to network
The most challenging part of networking at this time is that it can’t be done in a regular way. No events, coffee chats or parties are planned for the next month or two. But this is a great chance to figure out your most convenient way of expanding and nurturing professional reach. Try to be more creative and intentional about it now.
The first circle you can network with is those people who you already know. It is a great opportunity to reach out to people you’ve worked with in the past, met at the professional events and had meaningful conversations. Don’t limit yourself only to professional interactions. Continue to connect with friends and loved ones by phone, text or email.
Another great way to network is by looking for new ways to build connection during COVID-19. You can connect with like-minded professionals and talk about current industry news or interesting topics. For example, discuss how other marketing leaders are adjusting their strategies and plans due to the current situation. Or which marketing channels work the best now for delivering brand’s messages to the audience.
Leverage technology to stay connected
Connecting virtually can still be impactful. Be proactive in finding the ways to stay connected these days. Virtual meeting via Zoom is not the only form of connectivity you can try. Include networking via social media channels, forums and webinars into your daily activities as well.
Talking about social media channels, it’s a good idea to update your LinkedIn profile. Usually, we make the most of LinkedIn during the job search. However, now it’s a great moment to leverage this channel for networking and building new connections.
Update the information on your LinkedIn profile, ask contacts for recommendations, look for professional groups you’d like to join, engage with your network. Create posts, share your thoughts and experience, ask questions and make your profile as visible as you can.
Build your digital presence
Another way to stay visible online is by building your digital presence. This strategy can be adopted by both individuals and organizations.
Content is king, and now it’s the best time to rely on it. Establish yourself as an industry thought leader by publishing articles on the blog and valuable content on social media pages. You can also start writing articles on your LinkedIn page.
Make sure that the content you produce is of the highest quality. This will help you to stay top-of-mind with your network, gain visibility and engagement.
Host online events and webinars
The great way to connect with other professionals is not only to participate in virtual events but also to host them. You can definitely share some knowledge and experience with industry peers.
Think about one topic you have a deep connection with and create an online event. Share information about the event on your blog and social media pages, use Medium and email marketing to send even more invitations.
Summing up
Though it seems that networking has become more challenging amid current situation, it is actually a perfect time to reflect on your network and start expanding professional connections.
And don’t forget that networking continues to remain important for those who are looking for employment. So, if you are currently open to new opportunities, networking may be one of the greatest ways to connect with other professionals and find your dream job.
How are you networking while staying at home?
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